Cassagnes spent the next few years perfecting his invention, which was introduced in 1959 at the Nuremberg Toy Fair. Cassagnes’s pencil had raked visible lines through particles of powder, which clung naturally to the decal by means of an electrostatic charge. In making its faux finishes, the Lincrusta factory also used metallic powders Mr. He noticed that the marks became visible on the reverse side of the decal. He peeled the translucent protective decal off the new plate, and happened to make some marks on it in pencil. Cassagnes was installing a light-switch plate at the factory. One day in the late ’50s, as was widely reported afterward, Mr. As a young man, he took a job as an electrical technician in a factory that made Lincrusta, a deeply embossed covering applied to walls and other surfaces to mimic sculptural bas-relief. You can kind of shake it up and restart all over again.”Īndré Cassagnes was born in 1926 outside Paris and as a boy worked in the bakery his parents owned. The toy received renewed attention in March, amid the 2012 presidential campaign, after Eric Fehrnstrom, a senior adviser to Mitt Romney, described his boss’s campaign strategy heading from the primaries into the general election thus: To date, more than 100 million have been sold. First marketed in 1960, the toy - with its rectangular gray screen, red frame and two white knobs - quickly became one of the brightest stars in the constellation of midcentury childhood amusements that included Lincoln Logs and the Slinky.Įtch A Sketch was inducted into the National Toy Hall of Fame in Rochester in 1998 in 2003, the Toy Industry Association named it one of the hundred best toys of the 20th century.
Cassagnes to develop Etch A Sketch in the late 1950s. The Ohio Art Company, which makes Etch A Sketch, announced the death.Ī chance inspiration involving metal particles and the tip of a pencil led Mr. André Cassagnes, a French electrical technician who half a century ago invented Etch A Sketch, the mechanical drawing toy that has lately become an American political simile, died on Jan.
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